Company Background
A summary of Sharp Corporation, and the story of its Plasma Cluster Ion technology is instructive to understand the extent to which the Company believes that its own futuristic state-of-the-art technology exceeds anything in the air pollution control market.
Sharp Corporation was founded in 1912 in Japan. E 'listed on the Osaka Stock Exchange in 1949. Sharp' s presence in North America has a long history, hasthe establishment of the first foreign sales base in the United States in 1962. Sharp Canada began in 1974.
The company is known for innovative products spanning audio-visual products, home appliances, information and communication products, solar cells and LCDs known. The company philosophy includes a dedication to "unique and innovative technology to help the culture, performance and welfare of people around the world."
With increasing global awareness of healthLifestyle, environmental protection and energy conservation, Sharp said it will contribute to the world through a more environmentally and health conscious as one of his visions. Plasmacluster ion technology is the heart of this vision of society.
Chronological history of the Plasmacluster Ion Technology
19 Sharp announced in February 2001 that developed the first in the world of technology Plasmacluster ion air purification, as described in air-ion batteryArea germs and odors.
It is interesting to note that the first product of this technology has already been launched in 2000. An air filter (FU-L40X), it was like with the Plasmacluster Ion technology, which releases the inactivation describe positive and negative ions in the air to surround and inactivate molds.
On September 3, 2003 Sharp said it was proof for the first time that allergen Plasmacluster Ion Air, a major cause of disablingasthma and atopic diseases.
On July 27, 2004 announced that Sharp Plasmacluster Ion Air Corona inactivated viruses - a world first.
On November 17, 2004 Sharp explains the mechanism for the inactivation of bacteria by ion cluster plasma.
A dramatic, but apparently unnoticed Sharp was right, June 6, 2005 that Plasmacluster Ions have been shown to be effective against highly pathogenic H5N1 air avian flu.
On 21 November 2005, sales ofSharp Plasmacluster Ion technology products has reached 10 million units worldwide.
On 10 August 2006, Sharp has the ability to hydration in air purifiers. This improves the effectiveness of cluster ion plasma.
Enhanced ante on August 3, 2007 have demonstrated the effectiveness of Sharp Plasmacluster ions eliminate bacteria Serratia, in collaboration with Dr. Melvin First, Professor Emeritus at the Harvard School of PublicHealth.
Another dramatic announcement of Sharp, 27 August 2008 was named the highest concentration of ions Plasmacluster Boost Removal and inactivation of viruses to inhibit 99.9% of Airborne H5N1 Avian Influenza ( "bird flu") virus. The audit was conducted in collaboration with Retroscreen Virology Ltd, a UK company with combined Virology Professor John S. Oxford, University of London.
Although announced in mid-multi-alarm bird flu pandemic, not the worldseems impressed with Sharp 'sa ask. This, we believe, mainly due to the lack of an independent review of scientific peer review. We have validated this belief, with the proposal Sharp Plasmacluster Ion Technology avian influenza in various forums and with exactly this refute met.
On January 19, 2009 Sharp has announced plans to install 10,000 Plasmacluster Ion generators in offices around the world to fight a new pandemic virus. These ion generators that produce 25,000 ions per cubic centimeter andhit, room sizes from 23 square meters and 50 square meters The goal is to turn off harmful substances in the air at all Sharp office, in order to ensure the safety of employees and the company's business running smoothly.
Rare manifestation of the marketing strategy
16 January 2009, Sharp has announced that sales of products with Plasmacluster Ion technology provided 20 million units in 58 countries around the world, had reached.
But what is worthy of greater attentionis that in the letter, Sharp gradually revealed their marketing strategy Plasmacluster Ion technology. The concept of strategic phases was explained. I concentrated on the phase of R & D technology. Phase II focused on the effectiveness of the technology and Phase III will be zero on efficiency. Coincidentally, these stages in our 5 key factors are air purifier model revision. At the center of their marketing strategy is the concept of marketing academic, dependenceUniversities to ensure their technology needs.
Servile Awards Roll?
This review is not a subservient role premiums - is a Japanese method to achieve a vision of leadership and domination, in what amounts, in their minds. Who have more money than any other player in the field of air purifier can be created, a euphemism!
The chain of events described above from 2000 reflects the absolute trust of Sharp inIntegrity of the Plasmacluster Ion Technology. After nearly a decade on the market, there is no known legal action against Sharp for the damage caused by using Plasmacluster Ion technology did.
This is a multi-billion dollar business can not exaggerate. A Sharp air purifier will cost about $ 500. You have exceeded the milestone of 20 million units sold for the various units with the technology. With only $ 250 per unit, as a gauge principle, we are talking about a $ 2.5Billion business that is growing every day.
Do not be surprised that the Sharp Plasmacluster Ion technology, the de facto standard for clean air. All that is missing is an independent review scientific peer review. I expect this technique to decide when someone very novice peer review for the industry of air purifier.
What's Next?
You will notice that up to now, Sharp 's approach was to focus on efficacy (Phase II). Theyare moving the efficacy (phase III).
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